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Projects / Product management :

 

As a Product Manager with a passion for my job, I like to support my cross-functional teams in innovation. 🚀 Also, I possess the expertise and skills needed to oversee the entire product lifecycle, from idea conception to launch and beyond. I pay particular attention to market research, user feedback, and agile development techniques, keystones in the creation of successful products.

DEJARDINS

Within Desjardins, I was able to work within the various departments for the start and the launch of EspaceProprio.  

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MISSIONS and ACHIEVEMENTS:

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Product management / Facilitation :

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  • Coordination of various projects / products related to the creation of EspaceProprio, discovery, involving restructuring, branding, new onboarding, communication plan, user and employee experience...

  • Launch of the brand, its website, its application and its eco-system, CRM, Go-to-Market,

  • Organization of Ideation and Prototyping workshops,

  • Participation in setting up and running Agile ceremonies (sprint planning, sprint review, backlog refinement),

  • Coordination and support for back, front and design studio teams, IT production and web.

  • Participation in the management of projects related to the implementation of employee experience management tools.

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Internal and external communications:

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  • Realization and implementation of the annual communication plan for EspaceProprio and the various business sectors in collaboration with the communication team,

  • Participation in the planning and implementation of the editorial calendar of the EspaceProprio environment,

  • Ensure certain links and alignments with internal and external contributors (survey, marketing, brand, linguistic services, IT, analytics, BI, etc.),

  • Monitoring of social media surrounding the real estate sector and Proptech,

  • Analysis of the competitive market and media monitoring of public opinion in relation to the different business sectors of EspaceProprio and implementation of strategies aimed at maintaining strong brands

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TOOLS :

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  • Wrike/Jira

  • figma

  • Docker

  • Retro

  • Microsoft Office

  • Miro

  • Yammer

AURA AGENCY

The Aura Social agency is a team of dynamic professionals, with expertise in social networks, design and web referencing. I had the opportunity to have up to 11 clients in charge, thus allowing me to ink my knowledge of just-in-time project management but also to develop my skills in terms of client relations.

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MISSIONS and ACHIEVEMENTS:

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  • Generate innovative product ideas to drive growth and improve customer satisfaction;

  • Developing and managing roadmaps and editorial calendars;

  • Leading ideation workshops;

  • Writing, creating and sharing web content, with a strategy tailored to the different platforms and target audiences of customers;

  • Management and analysis of digital advertising campaigns on client platforms (Google Adwords, Facebook Ads, etc.);

  • Development and deployment of social media marketing strategies;

  • Client/partner relationship management, coaching and stakeholder reporting;

  • Establishing fruitful collaborations with influencers;

  • Moderation;

  • Writing blog articles.

 

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TOOLS & SOFTWARE:

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  • Photoshop and Canva: daily content production

  • Asana: Project Management 

  • Slack: collaboration and exchange tools between different teams

  • Google analytics / Google Search Console: website analysis

  • Google Adwords: SEA campaign management

  • Facebook Business Manager: management of paid campaigns on Facebook

JUNOT REAL ESTATE

At Junot Immobilier, my role was different since the charter was already in place and well established, on the other hand I had the opportunity to have more people in my charge. Indeed, I were in charge of a team specialized in SEO/SEM and other one in graphic design. A real pleasure to be this intermediary between different trades with different constraints, completely different techniques and vocabularies. A very rewarding experience both humanly and technically.

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ASSIGNMENTS:

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  • Supervision of the management of the website, its updating, and its development (UX...)

  • Supervision of SEM/SEA campaigns

  • Decision-making regarding SEO strategies

  • Management of e-mailing / remarketing campaigns

  • Management of CRM strategies

  • Management of social networks, update of the editorial line and strategies of retargeting, loyalty and web notoriety linked to the establishment of partnerships / influencers, contests...

  • Management of new projects such as a newspaper, a magazine, internal events, To-Do-List...

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ACHIEVEMENTS:

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  • New editorial line on social networks, with a number of subscribers multiplied by 3

  • Website moreuser-friendly and a number of visits multiplied by 2

  • New e-mailing campaign with an enriched database

  • Development of the graphic charter through different media:

    • new automated electronic signature

    • creating a tote bag,

    • co-branded candle...

  • Production of a neighborhood newspaper

  • Collaboration in the creation of a magazine

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TOOLS :

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  • Photoshop and Illustrator: daily production of graphic and visual content for all media

  • Asana & Trello: project management and collaboration tools / agile method

  • Google analytics / Google Search Console: website analysis

  • Google Adwords: SEA campaign management

  • Facebook Business Manager: management of paid campaigns on Facebook

  • Buffer / Tweetdeck / Iconosquare: social media monitoring

  • MailChimp and SendinBlue: management of e-mailing campaigns

  • Immo-Facile: CRM tools

MISTIGRIFF

At Mistigriff my role was to supervise various projects which revolved around the creation of the new visual identity.

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ASSIGNMENTS:

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  • Creation of a new graphic and editorial charter

  • Total redesign of the website

  • SEM campaign management

  • SEO strategy management

  • Management of e-mailing / remarketing campaigns, total overhaul of the editorial line and management of the various resulting strategies

  • Management of social networks, creation of a new editorial line and strategies for retargeting, loyalty and web notoriety linked to the establishment of partnerships / influencers, contests...

  • Creation of new communication media with the new editorial line

 

 

ACHIEVEMENTS:

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  • New graphic charter in collaboration with the very talented Oriane Marliac

  • New website with 4 times more visits

  • Engaging email campaigns with twice the database

  • Presence on social networks with a number of subscribers multiplied by 20

  • New media and marketing / communication tools: business cards, flyers, large format posters, POS, etc

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TOOLS & SOFTWARE:

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  • Photoshop and Illustrator: daily production of graphic and visual content for all media

  • Asana: project management / agile method

  • Slack: collaboration and exchange tools between different teams

  • Google analytics / Google Search Console: website analysis

  • Google Adwords: SEA campaign management

  • Facebook Business Manager: management of paid campaigns on Facebook

  • Buffer / Tweetdeck / Iconosquare: social media monitoring

  • MailChimp and SendinBlue: management of e-mailing campaigns

A little bird told me that you wanted to know more, right?

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Manon Barbette

Design Thinker

CONTACT-ME !

© 2023 by MANON BARBETTE.

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