MISTIGRIFF
True testimony of a new way of consuming, MISTIGRIFF underlines, since 1989, its avant-gardism through unique discoveries. The markets were the first steps of MISTIGRIFF. Between each rack, through each discussion with their clients, Walter CACACE and Silvano MACCHI, the two founding members, established MISTIGRIFF in a sustainable way in the fashion world. Today, Mistigriff has grown considerably, going from two collaborators to more than 400 while maintaining a family and friendly atmosphere. It's between2015 and 2017 that I was able to hold the position of Community Manager, a challenge that lived up to my expectations.
REDESIGN OF THE WEBSITE:
Planning of web projects,
Creation of content (texts, images, icons, and graphic charter),
Design and production of wireframes, constantly optimizing the customer journey through UX and UI objectives.
Mobile and desktop interactive prototyping,
SEO.
DIRECT MARKETING AND E-MAILING:
Complete overhaul of the brand image and all communication media such as les newsletters,
Creation of content, message,
Preparation and configuration of campaigns,
Optimization of deliverability,
Analyzes,
Creation of the loyalty and customer acquisition strategy.
COMMUNITY MANAGEMENT:
Creation of the digital editorial line, creation of content (texts, images), management of online marketing operations, management of e-reputation, integration of social networks in a cross-channel type strategy, KPIs analysis, monitoring of fashion trends and digital.
AND THAT'S NOT ALL...
I also managed the photo shoots, I took care of the creation of many communication media such as POS, business cards, greeting cards...